“We don’t know if any of these individuals will become an industry titan,” they note, “but each has contributed significantly to the industry’s growth.”

Gil served on San Francisco Mayor Gavin Newsom’s CleanTech Advisory Council, and recently keynoted the 2009 CleanTech Open Awards & Gala.

We filled the house at the Commonwealth Club of California August 18, where Natural Logic Founder and CEO Gil Friend officially introduced The Truth About Green Business to our Bay Area community, and talked about “the three barriers to building a sustainable economy”. You can watch or listen to the speech here.

This program was presented by the Environment & Natural Resources Member-Led Forum and Climate One
Program Organizer: Kerry Curtis
Presenting sponsor: Wells Fargo Bank

“Simply the best green business book on the market.”
—Alex Steffen, Editor, Worldchanging.com

New webinar schedule coming soon!

Sun Microsystems and Natural Logic launch OpenEco.org
GHG tools and community.

BERKELEY, CA – September 24, 2007 – Natural Logic has joined with Sun Microsystems to produce OpenEco.org, which launched September 24 2007. This free, secure, online service is designed to help participants assess, track and compare building energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions and encourage sustainable business innovation.

Increasingly, GHG analysis is done using proprietary tools and often requires significant investments in consulting services. Not only does this discourage many organizations from assessing the GHG impacts of their buildings, processes and products, it also means that analysis results are rarely shared with those outside of an individual organization.

OpenEco pairs Sun’s expertise in open source development with Natural Logic’s experience in tracking corporate environmental footprints.

“Feedback is the bridge between self-organization and self-management toward achieving your sustainable goals,” says Natural Logic CEO Gil Friend. “We’re delighted that Sun chose to build on our Business Metabolics program and develop OpenEco with our collaboration.”

OpenEco.org focuses on building energy and carbon performance. Business Metabolics™ provides comprehensive sustainability performance tracking, inluding environmental footprint, including water, materials, and “wastes.”

See a video presentation of OpenEco, or visit the Open Eco website.