<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Natural Logic</title>
	<atom:link href="http://www.natlogic.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.natlogic.com</link>
	<description>Strategic Advisors to the Sustainable Economy™</description>
	<lastBuildDate>Fri, 11 May 2012 05:55:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Natural Logic CEO Gil Friend on Strategic Sustainability</title>
		<link>http://vimeo.com/26983386</link>
		<comments>http://vimeo.com/26983386#comments</comments>
		<pubDate>Wed, 21 Sep 2011 17:02:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=2054</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://vimeo.com/26983386"><img src="http://www.natlogic.com/wp-content/uploads/2011/09/videoscreenshothumbt.jpg" alt="" title="videoscreenshothumbt" width="309" height="309" class="alignnone size-full wp-image-2061" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://vimeo.com/26983386/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On-Demand Sustainability eLearning Suite Launches</title>
		<link>http://www.natlogic.com/2011/06/sustainability-in-practice-new-elearning-suite/</link>
		<comments>http://www.natlogic.com/2011/06/sustainability-in-practice-new-elearning-suite/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 17:43:15 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=2003</guid>
		<description><![CDATA[New On-Demand eLearning Suite Brings Sustainability Training to Employee Desktops Everywhere Monterey CA, June 8 2011 Tripos Software Inc and Natural Logic Inc announced the release of the Sustainability in Practice™ on-demand eLearning library today at the Sustainable Brands 2011 conference in Monterey CA. Based on the acclaimed book, The Truth About Green Business, by [...]]]></description>
			<content:encoded><![CDATA[<p><strong>New On-Demand eLearning Suite Brings Sustainability Training to Employee Desktops Everywhere<br />
</strong> Monterey CA, June 8 2011</p>
<p>Tripos Software Inc and Natural Logic Inc announced the release of the Sustainability in Practice™ on-demand eLearning library today at the Sustainable Brands 2011 conference in Monterey CA.</p>
<p>Based on the acclaimed book, <em>The Truth About Green Business</em>, by Natural Logic CEO Gil Friend, Sustainability in Practice provides role-based, on-demand, at-your-fingertips sustainability training for employees at all levels—management, operations, products &amp; services, marketing and more.</p>
<p>“Leading companies are charting bold sustainability commitments,” Friend explained, “but unless their employees understand both what &#8216;sustainability&#8217; means and what it means to them, in their particular jobs, companies won&#8217;t be able to realize the full business value of those commitments.”</p>
<p>The interactive courses are role-based, grounded in industry best practices and designed to be straightforward and practical, so the lessons can be put right to work. Lessons are built with instructional design rigor and produced to deliver an engaging and interactive experience for learners. All courseware can be delivered as a hosted service by Tripos Software through a custom-branded portal providing companies with full program management capabilities.</p>
<p>“Active participation by employees is the key to achieving enterprise sustainability goals,” according to Grant Rickets, CEO of Tripos Software. “Employees know where the problems are and can capture the wealth of opportunity that exists.  Training and mobilizing employees is the fastest way to scale.”</p>
<p>For additional information, or to arrange an interactive demo, contact:</p>
<p>Grant Ricketts                                                     Gil Friend<br />
Tripos Software                                                   Natural Logic<br />
(650) 224-1488                                                   510-248-4940<br />
http://www.TriposSoftware.com                  http://www.natlogic.com</p>
<p><strong>About Natural Logic and Tripos Software</strong></p>
<p>Natural Logic, Inc., a California-based strategic sustainability advisory firm, helps companies design, implement and measure profitable sustainability strategies. Recent clients have included CocaCola, eBay, HP, Levi Strauss &amp; Co, and SunPower Corporation.</p>
<p>Tripos Software Inc. provides content, training, a SaaS-based platform, tools, and services to engage people in sustainability initiatives, track and measure results, and provide visibility into sustainability performance. The company was founded by former members of Saba Software (NASDAQ: SABA), leaders in talent and learning management systems.</p>
<p>###</p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2011/06/sustainability-in-practice-new-elearning-suite/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gil Friend Named Finalist for ISSP Pinnacle Award</title>
		<link>http://www.natlogic.com/2011/05/gil-friend-named-finalist-for-issp-pinnacle-award/</link>
		<comments>http://www.natlogic.com/2011/05/gil-friend-named-finalist-for-issp-pinnacle-award/#comments</comments>
		<pubDate>Tue, 10 May 2011 17:29:02 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=1974</guid>
		<description><![CDATA[Humbly and gratefully noted. In the company of my heros. PORTLAND, OR (May 3, 2011) – The International Society of Sustainability Professionals (ISSP) has selected the finalists for the professional association’s first ISSP Pinnacle Award. The new award program was launched this year by ISSP to recognize individuals who have contributed significantly to the advancement [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">Humbly and gratefully noted. In the company of my heros.</span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">PORTLAND, OR (May 3, 2011) – The International Society of Sustainability Professionals (ISSP) has selected the finalists for the professional association’s first ISSP Pinnacle Award. The new award </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">program was launched this year by ISSP to recognize individuals who have contributed significantly to the advancement of the profession by promoting the adoption of sustainability and</span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">by helping to prepare others to do the same.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">“The ISSP Pinnacle Award acknowledges those people that have contributed the most to the emerging field of sustainability,” says Marsha Willard, president and executive director of ISSP. “It honors those that have given their time, their knowledge, their creativity and their hard work to blazing the trail for other professionals to follow.”</span></span></span></p>
<p><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">Who are the finalists?</span></span></span></strong></p>
<ul>
<li><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><strong>Ray Anderson, </strong></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">founder and chairman </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">of Interface, Inc. and one of sustainability&#8217;s earliest pioneers. </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">After experiencing a “spear in the chest” epiphany over 17 years ago, Ray altered the direction of his petro-intensive company forever. Inspired by his vision, Mission Zero is Interface&#8217;s promise to eliminate any negative impact its companies may have on the environment by 2020. </span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><strong>Gil Friend,</strong></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> president and CEO of Natural Logic. Friend has been a central figure in helping drive the creation of the sustainability consulting arena over the past twenty years. He is the author of </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><em>The Truth About Green Business</em></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">, which was ranked as a top &#8220;must read&#8221; sustainability book in a recent </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><em>Triple Pundit </em></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">survey.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><strong>Amory B. Lovins,</strong></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> an American consultant, experimental physicist and 1993 MacArthur Fellow. He has been active at the nexus of energy, resources, environment, development and security in more than 50 countries for 35 years, including 14 years based in England.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><strong>Karl Henrik Robert,</strong></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> a Swedish cancer researcher and founder of The Natural Step framework for sustainable development. In recent years, he has focused his scientific research through the Real Change Program, an international initiative linking university research specialization in real worapplication using The Natural Step framework.</span></span></li>
</ul>
<ul>
<li><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><strong>Bob Willard,</strong></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> a leading expert on quantifying and selling the business case for sustainability. He is a consultant, teacher, speaker and author whose books include </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><em>The Sustainability Advantage, The Next Sustainability Wave</em></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> and </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"><em>The Sustainability Champion&#8217;s Guidebook</em></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">.</span></span></li>
</ul>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">“All of the finalists are certainly giants in the field of sustainability, whose shoulders we all stand on as a profession,” says Marsha Willard. “Establishment of the ISSP Pinnacle Award reflects the continued evolution of the sustainability field, and sets a high standard for those who will come after us.”</span></span></p>
<p><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">How were finalists chosen?</span></span></span></strong></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">The ISSP Pinnacle Award is an honor granted to professionals by their peers. In the autumn of 2010, all members of ISSP were invited to submit nominees, along with a short rationale for each nomination. The ISSP board of directors then narrowed the list to the finalists that most closely met criteria for service, research, innovation, advancement of the case for sustainability, participation in the adoption of sustainability in sectors or regions, and/or contribution to the definition of the profession</span></span></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">During the next month, the ISSP board of directors will accept comments on the five finalists from the ISSP membership. The ISSP board of directors will use this input to inform their choice, and will announce their selection in mid-June. The recipient will be notified at that time and will be invited to attend the ISSP Conference to be held September 21 – 23 in Portland, Oregon, where the award will be presented on the second day of the conference.</span></span></p>
<p><strong><span style="color: #000000;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">About ISSP</span></span></span></strong></p>
<p><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">The</span></span><strong><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> International Society of Sustainability Professionals</span></span></strong><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;"> (ISSP) is the world&#8217;s leading professional association for sustainability professionals. ISSP is a member-driven association committed to moving the profession of sustainability forward through building strong networks and communities of practice. Formed in 2007, ISSP boasts more than 500 members from every continent in the world. </span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">Members share resources and best practices, and develop themselves professionally. Webinars, Webchats, on-line classes, special reports, resource directories, salary surveys, and a professional competency study are just a sampling of the rich content offered to members. For more information about ISSP, its offerings and the upcoming ISSP Conference, please visit </span></span><span style="color: #000080;"><span style="text-decoration: underline;"><a href="http://sustainabilityprofessionals.org/"><span style="font-family: Arial, sans-serif;">http://sustainabilityprofessionals.org</span></a></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-small;">.</span></span></p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2011/05/gil-friend-named-finalist-for-issp-pinnacle-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White Paper: &#8220;Extended Producer Responsibility&#8221;</title>
		<link>http://www.natlogic.com/2010/12/new-white-paper-extended-producer-responsibility/</link>
		<comments>http://www.natlogic.com/2010/12/new-white-paper-extended-producer-responsibility/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 18:17:27 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=1823</guid>
		<description><![CDATA[New White Paper: &#8220;Extended Producer Responsibility&#8221; Offers New Direction for US Waste Management Policy The US can overcome thirty years of stagnation in waste management policy and divert more than 70% of solid waste from landfill, according to a White Paper just released by Natural Logic, Inc. &#8220;Applying proven Extended Producer Responsibility (EPR) principles would [...]]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 12.0px Helvetica} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 12.0px Helvetica; min-height: 14.0px} p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica; min-height: 14.0px} --><strong>New White Paper:</strong></p>
<p style="text-align: center;"><strong>&#8220;Extended Producer Responsibility&#8221; Offers New Direction for US Waste Management Policy</strong></p>
<p>The US can overcome thirty years of stagnation in waste management policy and divert more than 70% of solid waste from landfill, according to a White Paper just released by Natural Logic, Inc.</p>
<p>&#8220;Applying proven Extended Producer Responsibility (EPR) principles would provide clear and compelling financial accountability,&#8221; according Natural Logic CEO Gil Friend, &#8220;and provide clear benefits to all stakeholders, from waste haulers and cash-strapped local governments to consumers and packaging manufacturers.&#8221;</p>
<p><a href="http://www.natlogic.com/EPR/" target="_blank">More&#8230;</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2010/12/new-white-paper-extended-producer-responsibility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q4 Action!</title>
		<link>http://www.natlogic.com/2010/10/q4-action-2/</link>
		<comments>http://www.natlogic.com/2010/10/q4-action-2/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 05:05:39 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=1773</guid>
		<description><![CDATA[Four questions and seven actions that can mobilize your company to better engage and monetize the business opportunities embedded in the sustainability challenge &#8212; and the enormous contribution you can make to your brand, shareholders, community and the world. More&#8230;]]></description>
			<content:encoded><![CDATA[<p>Four questions and seven actions that can <strong>mobilize your company to better engage and monetize the business opportunities embedded in the sustainability challenge</strong> &#8212; and the enormous contribution you can make to your brand, shareholders, community and the world.</p>
<p><a href="http://www.natlogic.com/services/q4-action/" target="_blank">More&#8230;</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2010/10/q4-action-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CEO Gil Friend Again Named One of Top 25 Clean Tech Leaders</title>
		<link>http://www.natlogic.com/2010/02/ceo-gil-friend-named-one-of-top-25-clean-tech-leaders/</link>
		<comments>http://www.natlogic.com/2010/02/ceo-gil-friend-named-one-of-top-25-clean-tech-leaders/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:11:54 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=1268</guid>
		<description><![CDATA[Finance firm RoseRyan has, for the second year in a row, rated Natural Logic CEO Gil Friend one of the Bay Area’s top 25 movers &#38; shakers in cleantech. &#8220;We don’t know if any of these individuals will become an industry titan,&#8221; they note, &#8220;but each has contributed significantly to the industry’s growth.&#8221; Gil served [...]]]></description>
			<content:encoded><![CDATA[<p>Finance firm RoseRyan has, for the second year in a row, rated Natural Logic CEO <a href="http://www.natlogic.com/team/overview/core-team/gil-friend/" target="_blank">Gil Friend</a> one of the <a href="http://www.roseryan.com/news-and-intelligence/news-release-1.25.10.php#list" target="_blank">Bay Area’s top 25 movers &amp; shakers in cleantech</a>.</p>
<p>&#8220;We don’t know if any of these individuals will become an industry titan,&#8221; they note, &#8220;but each has contributed significantly to the industry’s growth.&#8221;</p>
<p>Gil served on San Francisco Mayor Gavin Newsom&#8217;s CleanTech Advisory Council, and recently keynoted the 2009 <a href="http://www.cleantechopen.com/" target="_blank">CleanTech Open </a>Awards &amp; Gala.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2010/02/ceo-gil-friend-named-one-of-top-25-clean-tech-leaders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CEO Gil Friend at Commonwealth Club</title>
		<link>http://www.natlogic.com/2009/08/ceo-gil-friend-at-commonwealth-club-aug-18/</link>
		<comments>http://www.natlogic.com/2009/08/ceo-gil-friend-at-commonwealth-club-aug-18/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 03:03:13 +0000</pubDate>
		<dc:creator>natlogic_gil</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=1168</guid>
		<description><![CDATA[We filled the house at the Commonwealth Club of California August 18, where Natural Logic Founder and CEO Gil Friend officially introduced The Truth About Green Business to our Bay Area community, and talked about &#8220;the three barriers to building a sustainable economy&#8221;. You can watch or listen to the speech here. This program was [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.natlogic.com/wp-content/uploads/2009/09/gf_commonsm.jpg"><img class="alignnone size-full wp-image-1177" title="gf_commonsm" src="http://www.natlogic.com/wp-content/uploads/2009/09/gf_commonsm.jpg" alt="gf_commonsm" width="60" height="60" /></a></p>
<p>We filled the house at the Commonwealth Club of California August 18, where Natural Logic Founder and CEO Gil Friend officially introduced <em><a href="http://www.tinyurl.com/TTAGB">The Truth About Green Business</a></em> to our Bay Area community, and talked about &#8220;the three barriers to building a sustainable economy&#8221;. You can <a href="http://www.youtube.com/watch?v=fKB20j4sWAE" target="_blank">watch</a> or <a href="http://www.commonwealthclub.org/archive/09/09-08friend-audio.html" target="_blank">listen</a> to the speech here.</p>
<p>This program was presented by the Environment &amp; Natural Resources Member-Led Forum and Climate One<br />
Program Organizer: Kerry Curtis<br />
Presenting sponsor: Wells Fargo Bank</p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/2009/08/ceo-gil-friend-at-commonwealth-club-aug-18/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Truth About Green Business</title>
		<link>http://www.natlogic.com/?page_id=262</link>
		<comments>http://www.natlogic.com/?page_id=262#comments</comments>
		<pubDate>Wed, 20 May 2009 00:03:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.natlogic.com/?p=17</guid>
		<description><![CDATA[&#8220;Simply the best green business book on the market.” —Alex Steffen, Editor, Worldchanging.com The Truth About Green Business]]></description>
			<content:encoded><![CDATA[<p>&#8220;Simply the best green business book on the market.”<br />
—Alex Steffen, Editor, Worldchanging.com</p>
<p><a href="http://www.natlogic.com/wp-content/uploads/2009/05/tta_cover-front-15.gif"><img class="alignnone size-full wp-image-145" title="tta_cover-front-15" src="http://www.natlogic.com/wp-content/uploads/2009/05/tta_cover-front-15.gif" alt="tta_cover-front-15" width="108" height="169" /></a></p>
<p><a href="http://www.natlogic.com/truth">The Truth About Green Business</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.natlogic.com/?page_id=262/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

