Strategic Coaching

April 12th, 2012

A Place to Stand

Natural Logic’s strategic coaching service — confidential conversations directly with CEO Gil Friend (or the Senior Associate of your choice) — helps sustainability executives and managers clarify and advance both your company’s and your personal sustainability goals.

This opportunity might be for you. Or it might be for one of your colleagues. Or employees. Or your boss.

It’s for someone who is extraordinarily committed to making sustainability happen in their company, their community and their life — and the world.

Someone who, despite their skills, experience and accomplishments, isn’t satisfied with how well they’re doing that. Someone who’s not as consistently effective as they’d like to be. (None of us is.)

I’m also willing to bet that you’d sometimes find this a lonely task. And that you’d love to have a great coach standing alongside you.

That would be me — Gil Friend, Natural Logic CEO.

This is not about competence. You’re already very good at what you do. This is about your commitment to excellence and effectiveness in the monumental task ahead of us all:

  • Transforming the economy of an entire planet — this one — in one generation.
  • And transforming your business — to lead and to profit from that transformation — in the next few years.
Face it: The best in the world have coaches.
Face it: The best in the world, the exceptional figures whom you think are just innately great on their own, know enough to make sure they have the structure of support they need to help them get and stay great.
Face it:
Oscar winners have acting coaches.
Gold medalists have Olympic coaches.
Top business leaders have executive coaches.Michael Jordan, Michael Eisner, Michael Phelps, Luciano Pavarotti, Oprah Winfrey… all had coaches. Not because they weren’t very, very good at what they do, but because they were committed to being great.

Are you committed to being great in your sustainability work? Are you committed to your colleagues being great too?

Well then, who’s your sustainability coach?
A place to stand — and someone to stand with you. Natural Logic’s strategic coaching service helps sustainability executives and managers — maybe even you! — clarify and advance both company and personal sustainability goals.
Yes, I know, you “don’t need a coach!” But… Look at all that you’ve accomplished on your own. Now think about it: how much more could get accomplished with the consistent, committed support of an experienced coach (not a spouse, not a boss, not co-workers or friends) whose job is to be more committed to your commitments than you are– and to help you fulfill those commitments?A coach who knows sustainability as well as anyone in the world.

Who can help you make that next big leap that you may not be able to make on your own.
“It’s a great combination!”
It’s a great combination to get both content & process expertise from one person. Life coaches without sustainability backgrounds were helpful, but they didn’t know where to push us – where we’re pushing the edge and not. With Gil I didn’t need to burn any time explaining things.
- Fortune 500 Climate Director
Here’s how it works:

  • You’ll have regular, private conversations with me about any matters that concern you — strategy, sustainability, career, effectiveness, leadership, management, etc.
  • You get the benefit of my experience and insight,  and my frank engagement with them strategically, substantively, ontologically — in support of your commitments.
  • You’ll do the work of fulfilling your commitments. I‘ll help you clarify your commitments, and hold you accountable to them. (If you want me or my team to do content work, or off-the-phone work, we can do that too — though that’s consulting, not coaching).
  • You’ll get several substantive conversations per month, plus on-call access throughout the month by phone, text or email – and the benefit of my nearly 40 years of experience as a leader in this field – all for a fraction of the cost of one day’s consulting.
This is powerful work. It’s not for the meek. It produces results.
This program is not for everyone.
It’s not easy. It’s not gentle. It’s not cheap.
But it works.
Here’s how to get started:
If this is something that sounds right to you, please call me directly — on my cell phone, +1-510-435-6346 — to discuss how Natural Logic’s strategic coaching service can work for you — or for your colleagues! (You or they can also email me or use our contact form, but you’ll get faster results if you call me directly.)
PS: Ask about our new cloud-based sustainability coaching platform for your executive team — or your entire organization!